Three years ago Ngāti Kaputuhi uri Ellen Stevenson and her whānau saw that there was a gap in the local market for māmā and their tamariki. They brought together their ideas and soon after, the popular lifestyle shop Narrativ was born.

Stevenson, who’s now the sole owner of the Te Awamutu-based store, says it’s a space where new māmā can feel welcome, while providing sustainable and purposeful items for whānau.

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